4 minute video about the failed Philip Morris’ Marlboro Train marketing scheme. First episode in a series of episodes about searching the Legacy Tobacco Documents Library at the University of California, San Francisco, to understand the practices of cigarette manufacturers, leaf buying companies, and groups supportive of tobacco industry interests.
Goals of the six episodes are:
- To be familiar with the different strategies and methods for doing research with the Legacy Library
- To understand the varied ways researchers and advocates can integrate industry documents in public health and community empowerment projects
- To apply historical analysis of industry documents for encouraging public debate on the behavior of tobacco companies
Marty Otañez and Michelle Otañez, Producers
Anne Landman, special guest
Visit Anne’s blog @ PR Watch